Is viral video possible for your everyday business…? Most people focus on measuring a video’s success on the internet based on whether it goes viral, meaning did it get millions of views.
With business, video is viral as soon as it’s shared…by you or anyone else.
When people in your industry see it…when your clients have a chance to see it, or people that refer to your business…
- IF they like it…
- IF they comment on it…
- IF you encourage them to share the video…
These elements define viral video for business.
Leading technology analytics company comScore in October 2015, ranked the Top 10 Video Content Properties by Unique Viewers and the Top 4 were as follows:
- Google sites (including YouTube)
- Yahoo sites (including recent acquisition, Dailymotion)
- Vimeo
This proves you should load your video to free video sharing sites like YouTube, Facebook, Dailymotion & Vimeo. However, you must also share those locations of your video with prospects & customers, industry contacts and in your marketing. Doing so increases your chances for your business video getting shared by others which is the definition of viral.
Secret: by definition, smart business video that has likes, comments & shares IS viral.