Present yourself…
You do it every day, because you’re a business professional at the top of your game. Your very presence puts clients at ease.
Investors willingly pay extra to hear your quarterly report. Your latest Powerpoint presentation is currently being adapted by the Joffrey Ballet.
You should be in video!
So you step in the room and into all the lights, equipment & unknown people in the dark staring at YOU… so much to say… so little time…you get a little nervous. 2 minute video…?
You start to speak, and then there’s this loud voice in your head saying…
…ew, that didn’t sound right!
…why’d you say it THAT way?
…this is harder than I thought!
…and I’m paying to do this?
…why’d you say it THAT way?
…this is harder than I thought!
…and I’m paying to do this?
You may not have aspired to be in the movies, or EVER wanted to be on TV, yet the reality is, for many business professionals, YOU are the main difference between your business and the competition! And one of the best ways to provide that first impression to prospects is through an online video. A lot of our clients would like to be in front of the lights, crew, and equipment, about as much as they want a root canal…it’s not natural to present yourself to this video production camera camera…
Good news…you’re NOT in Hollywood!
The best online video is when the camera captures magical moments.So, forget Hollywood.
Follow these 3 tips instead:
- RELAX! everyone screws up…EVERYONE!
You will too, and it’s no big deal
- Be yourself!
Be sincere, speak authentically, like you’re meeting a prospect in Starbucks. - Distinguish yourself!
Why are you different? Feel vulnerable…? Good, then it’s probably real.
And real sells…far better than scripted!
Think of it this way…
There may be thousands who will watch your online video, yet it presents yourself to them one at a time. And if it isn’t real, like you are in person, they’ll notice in seconds and CLICK… they’re gone!
Online video is a tremendous tool to market your business, to describe what you’re most passionate about, how you operate, and what your clients seem to respond to the most about what you do.
You really should be in video!