A great pitch (or most effective video) reflects in the simplest way that you’ve really done your homework.
To have relevance online today, most effective video in business discusses your product, or service, or what you do in terms of keywords, phrases, and important concepts. Then, align those concepts with the talking points you cover in your videos. This is really important when you follow online insights reports and recognize there are many months when there are MORE consumers and business professionals searching directly on video sharing platforms like YouTube than on Google!!!
Think about it…when was the last time you were searching online and clicked on a VIDEO to learn more about a product or service, or to watch a review?
For October 2015, leading technology analytics company comScore ranked the Top 10 Video Content Properties by Unique Viewers and the Top 4 were as follows:
- Google sites (including YouTube)
- Yahoo sites (including recent acquisition, Dailymotion)
- Vimeo
You may have referred to your business a certain way for a very long time, and yet a majority of your prospects today could be searching using a completely different phrase for exactly what you provide.
So, order with online video comes by aligning what you have to say with how people are searching.
So that when prospects and customers are searching online for something you provide, one of the top results could be your online video.