Effective video reflects you’ve really done your homework.
To be relevant today, most effective video presents a product or service in terms of keywords, phrases, and important concepts. And even more effective when you align those concepts with talking points from your videos. This is really important when you follow online insights reports which track Internet behaviors of consumers and business professionals. These reports reveal many months when people search directly on YouTube rather than Google!!!
This is not hard to understand. Consider the last time you were searching online and clicked to watch a VIDEO to learn more about a product or service, or to watch a review?
For October 2015, leading technology analytics company comScore ranked the Top 10 Video Content Properties by Unique Viewers and the Top 4 were as follows:
- Google sites (including YouTube)
- Yahoo sites (including recent acquisition, Dailymotion)
- Vimeo
You may have referred to your business a certain way for a very long time, and yet a majority of your prospects today could be searching using a completely different phrase for exactly what you provide.
So, order with online video comes by aligning what you have to say with how people are searching.
So that when prospects and customers are searching online for something you provide, one of the top results could be your online video.
