For a long time, marketing was all about branding, and branding is really important. But increasingly today, authenticity - who you are, and how authentic you are, is becoming even more important than branding. In this era of YouTube and social networks, most businesses are learning that a great deal of authenticity comes from spontaneity, from passion, from truly bring who you are.
It could be something you share with clients regularly in video podcasts or live webinars, so they can see you’re a real person; that there are benefits to doing business with someone like you.
Watch this video to learn more about how smart business video uses authenticity as much as branding to engage your customers and prospects.